Fixed CPM Model
You pay a fixed rate per 1,000 impressions (CPM). Keywords and categories don't change the price, they only control how broad or narrow your campaign is, which affects how quickly your budget is used.
Budget
R2,000
CPM rate
R80 per 1,000
Total impressions
25,000
Cost per impression
R0.08
Formula: impressions = (budget ÷ CPM) × 1,000
Campaigns are manually reviewed before going live.