About Wise Guy
Helping South Africans Pay Less and Save More
South Africa's smartest price comparison platform. We help everyday shoppers find the best prices across hundreds of retailers, save money and live better.
Why Wise Guy exists
Because shopping shouldn't break the bank.
Prices vary widely between stores, promotions change daily, and finding the best deal takes time. Wise Guy brings all the prices together so you can compare in seconds and save every shop.
Different prices
The same product can have different prices in different stores.
Time consuming
Checking multiple store websites or apps takes time you do not have.
Deals change daily
Promotions come and go quickly. Miss them and you miss out.
Your money matters
We're here to help you save more, so you can live better.
How Wise Guy works
Smart technology.
Real savings.
1. Search
Search for any product and we instantly check hundreds of stores.
2. Compare
We show you all the prices, deals and promotions in one place.
3. Save
Choose the best deal and start saving money, every time you shop.
Results for "bread"
Sort: Lowest PriceAlbany Superior White Bread 700g
Shoprite
Albany Superior White Bread 700g
Pick n Pay
Albany Superior White Bread 700g
Checkers
Sasko Premium Sliced White 700g
Spar
4 results · Sort: Lowest Price
Albany Superior White 700g
Shoprite
Best price near you
Albany Superior White 700g
Pick n Pay
Albany Superior White 700g
Checkers
Sasko Sliced White 700g
Spar
Welcome back
Checkers Kloof
Products
248
Ads Running
5
Impressions
12,483
CTR
4.2%
Views
5,124
Recent Ads
How businesses benefit
More visibility. More customers.
List your products and promotions on Wise Guy and connect with thousands of high intent shoppers ready to buy.
Reach more shoppers
Get discovered by thousands of high-intent shoppers every day.
Promote deals instantly
Highlight promotions and special offers to drive more sales.
Build trust
Your business is featured in a trusted platform shoppers rely on.
Advertising
Run paid placements on the homepage, in search and in the deals feed.
For Customers
Our Mission
To put pricing power back in the hands of South Africans by making price comparison simple, fast and accessible to all.
Our Vision
A South Africa where everyone has access to fair prices, transparent deals and a better quality of life.
For Businesses
Our Mission
To give every South African business, from a single independent store to a national chain, the tools, visibility and shopper reach they need to grow, without needing a big marketing budget.
Our Vision
A marketplace where businesses compete on value instead of ad spend, where good pricing and honest deals get discovered, and where every business has a fair opportunity to reach ready-to-buy shoppers.
The future
We're just getting started.
We're building more powerful tools, smarter features and deeper partnerships to help you save even more , in more ways, every day.
Find the best prices, from every store.
Today's Top Deals
Full Cream Milk 2L
Shoprite
Albany White Bread
Checkers
Sunflower Oil 2L
Pick n Pay
Huggies Nappies 44s
Woolworths
Ready to shop smarter?
Join thousands of South Africans already saving with Wise Guy.